Visual identity and web design for Vera Kufner prof. of psychology and pedagogy

Vera Kufner is a coaching psychologist and certified child and family psychotherapist based in Porec, CRO.
Based on the research of the work of psychologist Vera Kufner, we created a clear, consistent, and cohesive as possible communication and brand identity. This brand identity takes inspiration from the Greek letter Psi, universally recognized as a symbol for the discipline of psychology, combined with the concept of the Vitruvian man, joining nature and science together and prof. Kufner’s initials VK. The identity is based around a logo featuring the acronym in stencil/sheriff lettering.



logo construction lines


logo shapes and variations